VIP Sulaiman Niazi created the app Konnect to connect people in proximity to each other via a social messaging platform. He did a soft launch on his college campus, but discovered that he may not have had the app parameters perfected at that time. MentorBox CEO Alex and Marketing Director Chris Nguyen take a close look at Sulaiman's marketing so far. They break down his App Store optimization (ASO), advise his Facebook advertising campaigns, and discuss how to reduce friction for potential users trying to download the app.