Contagious by Jonah Berger

Contagious by Jonah Berger

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Course Lessons

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  Contagious: Trailer
  Word of Mouth
  Online and Offline
  STEPPS
  Social Currency
  Triggers
  Emotion
  Public
  Practical Value
  Stories
  First STEPPS
  Workbook: Contagious
  Full Audio Lesson
  Contagious: Review Summary
Why Things Catch On
These days, every business owner's dream is to go viral, to become the talk of the day, and to get all the spotlight. Virality is almost as good as word of mouth - the top marketing method - but not everyone can get there… or can they? In this Mentorbox video book summary of Contagious by Prof. Jonah Berger, he discusses how going viral actually has a pattern behind it. After listening to the audio summary of Contagious, you’ll know that there are "STEPPS" you can follow to craft contagious content and ideas that catch on.
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