Course Lessons

These days, every business owner's dream is to go viral, to become the talk of the day, and to get all the spotlight. Virality is almost as good as word of mouth - the top marketing method - but not everyone can get there… or can they? In this Mentorbox video book summary of Contagious by Prof. Jonah Berger, he discusses how going viral actually has a pattern behind it. After listening to the audio summary of Contagious, you’ll know that there are "STEPPS" you can follow to craft contagious content and ideas that catch on.