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Copywriting Mastery By Jonathan Kendall

Copywriting Mastery By Jonathan Kendall

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Course Lessons

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  Copywriting Intro
  Efficacy Of Copywriting
  Product Knowledge
  Audience
  Voice & Tone
  The Outline Of Copy
  6 Laws Of Persuasion
  The STEPPS
  Drama & Storytelling
  PASE System
  Advanced Copywriting with Raymond Duke
  Writing Facebook Ads with Nicholas Kirchner
  Copywriting For Amazon Products with Liz Herera
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A startlingly original book about creating and maintaining happiness, written by a top Google executive with an engineer's training and fondness for thoroughly analyzing a problem.
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