Tiffani Bova has read every book in the “Business” section of the bookstore. After sticking her nose in hundreds of books on sales and corporate growth, she came to understand that most of them simply weren’t accessible to a certain audience. Not only were they esoteric in their use of jargon and lesser known anecdotal examples, but they failed to distill overarching strategies into sensible, discrete models. Growth IQ reconciles the complexity of big-business strategy with Tiffani’s own preferred visual/listen-learning style. First of all, she organizes her growth path models into 10 items (chapters), within which there are digestible sub-strategies. She supplements this content with case studies that only feature the most popular brands and companies, from historical industry leaders like Walmart to newer innovators and disruptors such as IBM and Netflix.