Hooked by Nir Eyal
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Hooked: Review Summary
Discover the model that allows the most successful services become engrained in the lives of users
Four out of five smartphone owners check their phones within 15 minutes of waking up in the morning. We scroll social media and peruse web pages habitually—we check our devices automatically and in response to specific triggers. Because there is so much noise on our digital screens, companies that want to capture customers must hold our attention—or better yet, foster habits within us. Hooked explains how we can use this knowledge and design for habits that improve people’s lives and achieve world-changing success.