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Online Construction Sales: Trailer

LIVE Case Study: Online Construction Sales

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Optimizing a webpage to increase sales of specialized construction products.

In this week's Case Study upload, VIP Pedram Mojarrad optimized his website to convert higher sales revenue. Pedram sells specialized construction materials primarily to independent contractors. Does that model sound a bit broad? That's exactly one of the issues COO Jonathon Kendall and Social Marketing Sciences Director of Ops Gary Guo drilled into to improve Pedram's numbers. In addition to refining Pedram's audience segmentation, this duo explains: