Marketing to Teenagers with Maxine Marcus

Marketing to Teenagers with Maxine Marcus

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Course Lessons

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  Marketing To Teenagers: Trailer
  Gen Z: Starting Young
  The Teen Market
  Good Apps and Products
  Anticipate Change
  Marketing to teenagers: Review Summary
  Workbook: Marketing to Teenagers
  Complete Audio Lesson
As a member of Generation Z (teenagers) and CEO, Maxine Marcus explains how companies can effectively market to her peers.
Maxine’s goal is twofold: First, convince corporate America—really all brands and companies—that Gen Z is a powerful market force, not just in buying power, but as serious cultural influencers as well. Second, once she makes this power abundantly clear, she seeks to help businesses understand how to engage Gen Z effectively. The teens of today (2018) are adept at certain skills and have unique access to information and technology, and are particularly outspoken. These and other factors mean that sleeping on Gen Z isn’t simply missing out on a potential market, but could in fact be detrimental to the livelihood of your company.
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