As cannabis regulations have begun to soften in the last several years, distribution of the plant has opened up major avenues for business. Matt Morgan has already created multiple cannabis companies, in both the medical and recreational spheres, that boast run rates in the $10s and $100s of millions. This is the story about how Matt carved his own professional path, switching careers multiple times before settling on one of the most lucrative modern courses in entrepreneurship. Through expert influencer marketing, erudite leadership, and audacious persistence, he has become one of the most successful cannabis magnates in America--and soon the world if all goes according to plan.