Paulo Coelho's The Alchemist has been translated into more languages than any other book written by a living author. The tale of protagonist Santiago's journey for treasure felicitously mirrors Coelho's own endeavor to tell and spread this story across the world. It is one of exploration, cultural education, and deep determination. Allow COO Jonathon Kendall to tell you the story of Santiago, and of Coelho, and to give you the quintessential lessons of this classic piece.