Imagine the successful CEO. It’s unlikely that you associate business success with big feelings. But Tomczak wants to help people move from a purely logical, thinking place to an emotional place: “I want them to make decisions from a place of love.” Unlike the classic, stoic entrepreneur, Tomczak welcomes feelings into his practice. That’s why Lakeside & Tide isn’t a business book, it’s a “business, life, and love” book; you must pursue success holistically, in all of those selves, to make bigger and more lasting changes.