Vivid Vision by Cameron Herold
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Vivid Vision Intro
A Remarkable Tool for Aligning Your Business around a Shared Vision of The Future
As the CEO or leader of your company, your greatest asset is that you possess the vision. But your vision must be a capital-V Vision—in fact, it must be a Vivid Vision. The Vivid Vision is a comprehensive, 360-degree set of goals for your business. It's not just a singular financial or otherwise numerical objective, but rather a panoramic state of success that includes all aspects of your company, as well as how it impacts the outside world. First, you'll craft your Vision. Then, you release it to the world and delegate the different high-level duties to your executives. Finally, your business operates with the Vision acting as a ubiquitous point of reference and tool for alignment among all your personnel.